Hallmark Playhouse and the Hallmark Hall of Fame

The Hallmark name is synonymous with heartfelt greetings, but its journey in the world of entertainment began on the radio airwaves in 1948.

The Hallmark Playhouse, a summer radio drama series launched in 1948, marked the beginning of a long-lasting entertainment legacy. Funded by Hallmark Brothers, the show's success led them to abandon their previous advertising strategy with Radio Reader's Digest, and invest heavily in the Playhouse, making it a central part of their brand identity.

James Hilton, a renowned author, hosted the program adding a touch of literary prestige, selecting stories and introducing a talented cast that included both established radio actors and Hollywood stars. The show's high production value and engaging adaptations of classic literature and drama quickly garnered a loyal audience.

After five years, the Playhouse underwent a significant transformation, and in 1953 with a new name, The Hallmark Hall of Fame emerged as the successor to the Playhouse, marking a shift in format and focus. 

Lionel Barrymore took the reins as host, introducing historical figures like Sam Houston and Mary Todd Lincoln to the audience. This biographical approach continued for two years before Hallmark Hall of Fame transitioned to television, where it has thrived for decades, showcasing a diverse range of productions that continue to entertain audiences today.

I'll be adding more of both Hallmark Playhouse and Hallmark Hall of Fame shows to RUSC for your entertainment over the coming weeks. Introduced as tales of thrills, drama, suspense and laughs this is certainly what the shows are and I have yet to be disappointed by a single one of these dramas. 

Happy listening my friends,