
Soap Operas
Often a 15-minute serialized drama, which was aired daily and derives its category listing from the fact that a soap manufacturer would sponsor it.
 | Abroad With the Lockharts Show Count: 9 Broadcast History: 13th October 1930 to 26th January 1931 Sponsor: Handy Andy Food Stores Cast: Gene Lockhart, Kathleen Lockhart "Mr & Mrs Lockhart are the typical American Mr & Mrs who go abroad. Mr Lockhart is a businessman. He's comfortable, blunt, knows his own mind, enjoys his business and his community. Mrs Lockhart is the pleasant type of American wife. A thorough housekeeper, she belongs to both the women and literary clubs of her town, and she still retains the spirit of romance. Their complex situations we're certain, will delight the friends of this station each week." |
 | Adam and Evie Show Count: 1 Broadcast History: 1950 Cast: Various "Presenting that new young couple on Elm Street... Adam and Evie!" |
 | Backstage Wife Show Count: 191 Broadcast History: 5 August 1935 to 2 January 1959 Sponsor: Sterling Drugs, Procter & Gamble, Dr. Lyons Tooth Powder Cast: Andrea Wallace, Vivian Fridell, Ken Griffin, James Meighan, Guy Sorel, Henrietta Tedro, Ethel Wilson, Betty Ruth Smith, Claire Niesen, Frank Dane, Charles Webster, Mandel Kramer, Helen Claire, Phil Truex, Anne Burr, Eloise Kummer, Ethel Owen, John M. James, Alan MacAteer Director: Blair Walliser, Les Mitchel, Fred Weihe, Joe Mansfield Producer: Frank Hummert, Anne Hummert
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 | Big Sister Show Count: 33 Broadcast History: 14 September 1936 to 26 December 1952 Sponsor: Lever Brothers, Procter & Gamble Cast: Ann Shepherd, Alice Frost, Nancy Marshall, Marjorie Anderson, Mercedes McCambridge, Grace Matthews, Martin Gabel, Paul McGrath, Staats Cotsworth, Haila Stoddard, Dorothy McGuire, Peggy Conklin, Fran Carden, Michael O'Day, Ned Wever, Teri Keane, Santos Ortega, Berry Kroeger, Ian Martin, Arnold Moss, David Gothard, Richard Kollmar, Joe Julian Director: Mitchell Grayson, Wilson Tuttle, Theodore Huston, Thomas F. Vietor
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 | Brighter Day Show Count: 2 Broadcast History: 11 October 1948 to 8 July 1949 and 11 July 1949 to 29 June 1956 Cast: Bill Smith, Margaret Draper, Grace Matthews, Joan Alexander, Jay Meredith, Lorna Lynn, Judith Lockser, Mary Linn Beller, Pat Hosley, Lois Nettleton, Billy Redfield, Bob Pollock, Hal Holbrook, Ann Hillary, John Raby Director: Art Hanna, Ted Corday, Mary Harris, Edwin Wolfe Producer: Bob Steel, David Lesan, Beverly Smith
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 | Goldbergs, The Show Count: 411 Broadcast History: 20 November 1929 to 24 June 1950 Cast: Gertrude Berg, James R Waters, Alfred Ryder, Roslyn Silber, Everett Sloane, Menasha Skulnik, Anne Teeman, Helene Dumas, Sidney Slon, Joan Tetzel, Arnold Stang, Zina Provendie, Bruno Wick, Artie Auerbach, Joan Vitez, Howard Merrill, Carrie Weller, Martha Wilberforce, Jeanette Chinley, Tito Vuolo, Philip Loeb, Larry Robinson, Arlene McQuade, Eli Mintz
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 | Guiding Light, The Show Count: 100 Broadcast History: January 1937 to June 1956 Cast: Mercedes McCambridge, Ed Prentiss, Raymond Edward Johnson, Willard Waterman, Betty Lou Gerson, James Monks, Lyle Sudrow, Laurette Fillbrandt, Jone Allison, Charlotte Manson, Lesley Woods, Theo Goetz , John Hodiak, Jane Webb, Tom Holland , Bill Bouchey, Charita Bauer, Donald Briggs, Mary Lansing, Hugh Studebaker, Arthur Peterson , Muriel Bremner, Sarajane Wells, Henrietta Tedro, Sam Wanamaker, Ned LeFerve, Ruth Bailey, Mignon Schrieber, Seymour Young, Phil Daikin, Margaret Fiuller, Gladys Heen, Carolyn McKay, Frank Behrens, John Barclay, Bert Cowlan, Glenn Walken, James Lipton, Lynn Rogers Producer: Carl Wester
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 | Just Plain Bill Show Count: 2 Broadcast History: 19 September 1932 to 30 September 1955 Sponsor: Kolynos Toothpaste, Anacin, Bisodol, Alka-Seltzer Cast: Ann Shepherd, Bud Collyer, Arthur Hughes, Bill Quinn, Ray Collins, Sarah Fussell, Charlotte Lawrence, Macdonald Carey, Teri Keane, James Meighan, Ruth Russell, Madeleine Pierce, Bill Lytell, Ann Elstner, Charles Egleston Director: Art Hanna, Martha Atwell, Blair Walliser, Norman Sweetser, Ed King, Gene Eubank Producer: Frank Hummert, Anne Hummert
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 | Life Of Mary Sothern Show Count: 227 Broadcast History: 1930s Cast: Minabelle Hutchins, Linda Carlon, Betty Caine, Jack Zoller, Joseph Julian, Leon Janney, Florence Golden, Bess McCammon, Rikel Kent, Jay Jostyn The Life of Mary Sothern was a long-running soap opera - there were at least three hundred episodes broadcast during the 1930s - and follows the daily ups and downs of Mary, a wife and mother, who worked hard for her family. |
 | Lorenzo Jones Show Count: 14 Broadcast History: 26 April 1937 to 30 September 1955 Cast: John Brown, Grace Keddy, Karl Swenson, Joseph Julian, Betty Garde, Lucille Wall, Mary Wickes, Frank Behrens, Nancy Sheridan Director: Ernest Ricca, Stephen Gross Producer: Frank Hummert, Anne Hummert
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 | Ma Perkins Show Count: 106 Broadcast History: 1933 to 1960 Cast: Maurice Copeland, John Larkin, Bobby Ellis, Margaret Draper, Murray Forbes, Rye Billsbury, Virginia Payne, Patricia Dunlap, McKay Morris, Jonathan Hole, Helen Lewis, Casey Allen, Judith Lockser, Edwin Wolfe, Charles Egelston, Dora Johnson, Laurette Filbrandt, Cheer Brentson, Marjorie Hannan, Gilbert Faust, Cecil Roy, Arthur Young, Nanette Sargent, Beverly Younger, Ray Suber Director: Roy Winsor, George Fogle, Phillip Bowman, Edwin Wolfe Producer: Frank Hummert, Anne Hummert
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