Morgan was one of three comedians who became stars by knocking the ‘establishment.’ Fred Allen and Arthur Godfrey were the other two. Morgan was the most outspoken of the three, often turning his barbs on his own sponsors. 

Morgan was moved from the Saturday morning slot and given his own 15 minute early evening slot by WOR, New York, where he could let off steam, and blend with the brash talking New Yorkers. His opening theme was based on the tune to For He’s a Jolly Good Fellow, and the line, Good evening, anybody; here’s Morgan! The program closed with, Morgan’ll be on this same corner in front of the cigar stand next week at this same time.