There's a certain group of people that rules the world, and runs our lives. It's a mysterious conglomeration known as 'They'. They make all of the decisions, they form all of our opinions and mold our tastes. And how does one become a 'they'? Is one elected, appointed, or does one just wake up one morning and discover that one has somehow achieved 'theyhood'. This is the story of a man who is very definitely a 'They'.