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RUSC Christmas Radio Station
Diamond Dramas

Diamond Dramas

In Salt Lake City, 1926, an entrepreneur by the name of Sidney S. Fox invested the capital to start a company, called Miracle Diamonds Inc. Living near the largest salt water lake in the Western Hemisphere, Fox had made a discovery of miracle salts, a laxative made from the salt of Great Salt Lake. Once dried, the salt appeared diamond like, and was thus named Miracle Diamonds.

The diamonds branding was behind Fox's decision to create and produce a series of 26 dramatic radio shows, chronicling the histories of the most famous diamonds in the world, in order to advertise his own brand of Miracle Diamonds during the commercial breaks. Script writers were hired, and the entire investment cost him a reported $35,000.

Ultimately, the programs were sold to radio stations, who could then sell the advertising time to more appropriate sponsors, such as Royal Jewellers, who sponsored the Diamond Dramas in 1944. It's believed that he more than recouped the money from his original investment!

However, don't let the amusing story behind the creation of these shows put you off listening. The shows themselves are dramatic, surprisingly addictive, and the history surrounding each of the valuable stones is often shrouded with mystery, violence, romance and scandal.

Happy listening,

Ned Norris

 

Broadcast: 8th April 1935
Added: Mar 08 2014
Broadcast: 3rd June 1935
Added: Mar 07 2014
Broadcast: 17th June 1935
Added: Mar 09 2014
Broadcast: April 29th 1945
Added: Mar 10 2014
Broadcast: April 1945
Added: Mar 11 2014
Broadcast: May 27th 1945
Added: Mar 11 2014
Broadcast: June 3rd 1945
Added: Mar 13 2014
Broadcast: September 22nd 1945
Added: Mar 14 2014
Broadcast: October 16th 1945
Added: Mar 15 2014
Broadcast: December 6th 1945
Added: Mar 16 2014
Broadcast: April 28th 1946
Added: Mar 17 2014
Broadcast: June 18th 1946
Added: Mar 18 2014
Broadcast: December 29th 1946
Added: Mar 18 2014
Broadcast: January 5th 1947
Added: Mar 20 2014
Broadcast: April 26th 19xx
Added: Mar 21 2014
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Added: Mar 24 2014
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Added: Apr 01 2014